Program Design: Client Progression and Business Development

Program Design: Client Progression and Business Development


Instructor: Michelle Amore, MS

Date: September 28th, 2019

Course Description:

This course provides the fundamental knowledge of exercise programming. Scientific principles will be applied to the design of exercise programs that encompass the health-related components of physical fitness: cardiorespiratory fitness, body composition, musculoskeletal fitness, and flexibility. Topics include exercise prescription for the general adult population, special populations (e.g. elderly), and athletes including designing programs to enhance speed, agility, strength, power, endurance, and muscle hypertrophy.

Participants will also learn how to differentiate between the roles of a technician, manager, and entrepreneur.  Topics will include professionalism, time management, communication, building rapport, client retention, and the business development process. 

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Participants will learn how to properly construct an individualized exercise program for clients by understanding and applying forces to numerous joints in the body. The lab will focus on the initial creation of a training business and then lead participants to understand the construction of an exercise program.